Marketing Data Operations Specialist
at Payscale

Job Summary:  

The Marketing Data Operations Specialist plays a critical role in ensuring the seamless flow of high-quality data into our demand generation engine. This person will be responsible for collecting, cleaning, segmenting, and integrating data (companies, contacts, intent signals) into various marketing and sales platforms, including Outreach, Marketo, Salesforce, and other tools. 

This role requires strong analytical skills, advanced Excel proficiency (deduping, VLOOKUP, pivot tables, data grouping), and the ability to manage large datasets. Knowledge of SQL or Python is a plus. 

The Marketing Data Operations Specialist will work closely with the Demand Generation team to define targeting criteria and will own the data cohorting and hygiene to ensure accurate, effective outreach. They will also be responsible for managing communication frequency to prevent over-messaging and ensuring clean audience segmentation across all marketing campaigns. 

Key Responsibilities: 

Data Collection & Management: 

1. Pull and process relevant account and contact data from multiple sources (intent data, lead lists, internal CRM).
2. Clean, normalize, and segment data to ensure accuracy and consistency.
3. Maintain data integrity and prevent duplication across platforms. 

Campaign Execution Support: 

1. Collaborate with Demand Generation to align data pulls with campaign goals.
2. Ensure proper account and persona targeting for each campaign.
3. Monitor audience segmentation to avoid over-messaging. 

Platform Integration & Workflow Management: 

1. Upload and sync data across Marketo, Outreach, Salesforce, and other tools.
2. Build and refine audience lists and suppression lists to optimize marketing and sales workflows.
3. Ensure proper routing of leads and data alignment between Marketing, SDRs, AEs, and AMs. 

Performance Analysis & Optimization: 

1. Track data trends and engagement insights to inform marketing strategies.
2. Identify and resolve data gaps or inconsistencies.
3. Recommend process improvements to enhance efficiency and effectiveness. 

What We're Looking For: 

1. 2-4 years of experience in marketing operations, demand generation, or a related role.
2. Strong Excel skills (deduping, VLOOKUP, pivot tables, data segmentation).
3. Experience with Outreach, Marketo, Salesforce, or similar platforms.
4. Ability to cohort and segment data for optimized marketing campaigns.
5. Detail-oriented with strong data hygiene and organization skills.
6. Bonus: SQL or Python experience for data manipulation and automation. 

Compensation 

In the spirit of pay transparency, we are excited to share the base salary range for this position is $70,600 - $106,000, exclusive of fringe benefits or potential bonuses. This position is also eligible for an annual corporate bonus of $5,000. If you are hired at Payscale, your final base salary compensation will be determined based on factors such as skills, education, and/or experience. In addition to those factors – we believe in the importance of pay equity and consider any internal equity of our current team members as a part of any final offer. Please keep in mind that the range mentioned above is the full base salary range for the role. Hiring at the maximum of the range would not be typical in order to allow for future & continued salary growth. We also offer a generous compensation and benefits package (more information on benefits listed below). 

About Payscale 

As the industry leader in compensation management, Payscale is on a mission to help job seekers, employees, and businesses get pay right and to make sustainable fair pay a reality. Empowering more than 65% of the Fortune 500, Payscale provides a combination of diverse and dynamic data sources, experienced compensation services, and scalable software to enable organizations such as Angel City Football Club, Panasonic, Mars Global, eBay, American Airlines and PetSmart to make fair and appropriate pay decisions. 

Pay is powerful. To learn more, visit www.payscale.com. 

Location 

Payscale has an employee centric remote-first model that provides you the flexibility to do your best work in a space that supports you, while also finding time to collaborate in person for the moments that matter. 

In our remote-first model, employees can work from the location that works best for them. We do not have centralized corporate offices. Employees can choose to work from home, in company-paid co-working spaces, or any combination of the two that best suits their unique needs. 

When it matters (usually no more than a few times a year) we take the time to gather for in-person events.

If you work from home, we recommend ensuring that you can meet the following technology, equipment and workspace requirements:

1. High-Speed Internet - A stable broadband or fiber connection (satellite is highly discouraged) with a minimum speed of 100 Mbps in a dedicated workspace that has a reliable WIFI signal.
2. Device for Multi-Factor Authentication (MFA/2FA) - smartphone, tablet, etc.

Payscale has employees across the US, Canada, and the UK, however we are currently unable to hire in the Quebec Province, Northern Ireland, and Hawaii. 

Benefits and Perks 

All around awesome culture where together we strive to live our 5 values: 

1. Respect every individual, work as a team 
2. Be Customer first, customer centric 
3. Have a Bias towards action 
4. Commit to excellence (we give our best everyday) 
5. Make Data driven decisions 

An open and inclusive environment where you’ll learn and grow through programs and resources like:  

1. Monthly company All Hands meetings 
2. Regular opportunities for executive leadership exposure through things like AMAs 
3. Access to continued learning & development opportunities  
4. Our commitment to a continuous feedback culture which allows us to drive performance and career growth 
5. A growing network of Employee Resource Groups 
6. Company sponsored volunteer hours 

Our more standard benefits 

1. Flex Paid Time Off, giving you flexibility to rest, relax and recharge away from work 
2. 14 Paid Company Holidays, including 2 floating holidays (you choose!)
3. A comprehensive benefits plan including medical, dental, life, vision, disability, and life insurance covered up to 100% by Payscale 
4. 401(k) retirement program with a fully vested immediate company match 
5. 16 weeks of paid parental leave for birthing or non-birthing parents 
6. Unlimited infertility coverage benefits through our medical plans 
7. Health Savings Account (HSA) options and company contribution each pay period 
8. Flexible Spending Account (FSA) options for pre-tax employee allocations 

Equal Opportunity Employer: 

We embrace equal employment opportunity. Payscale is committed to a policy of equal employment opportunity for all applicants and employees. It is our policy that employees will not be subjected to unlawful discrimination on the basis of race, color, religion, sex, age, national origin, or ancestry, physical or mental disability, veteran or military status, marital status, sexual orientation, political ideology, and any other basis protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including but not limited to: recruitment, hiring, transfers, promotions, training, discipline, termination, compensation and benefits, performance appraisals, education, and social and recreational programs.

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.