Digital Marketing Manager, Operations
at MCE

As a Digital Marketing Manager, Operations

As the Digital Marketing Manager, Operations at MCE, you will have the opportunity to grow and learn in a dynamic and fast-paced environment. Your key responsibilities will include planning, implementing, managing, and supporting our digital marketing initiatives, with a focus on email marketing, customer journeys, and optimizing our digital marketing channels such as advertising, social media, websites, and mobile marketing.

You’ll play a pivotal role in analyzing campaign performance and providing actionable insights to improve effectiveness, leveraging your expertise in Salesforce Marketing Cloud, digital marketing tools, and analytics platforms.

Who Will Thrive in This Role

1. Digital Platform Expert: You’re proficient in managing and optimizing digital marketing tools such as Salesforce Marketing Cloud, the Google Marketing and Analytics Eco-System, and Granicus govDelivery Communications Cloud.

1. Cross-functional Collaborator: You enjoy working across departments, coordinating with marketing managers, and technology and customer operations teams to optimize workflows, streamline processes, and improve overall campaign efficiency.

1. Data-driven Decision Maker: You use analytics and performance data to guide decisions, optimize ongoing campaigns, and provide actionable insights for future strategies. You’re confident tracking and reporting on digital metrics to continuously refine campaign effectiveness.

1. Strategic Optimizer: You work closely with marketing managers to evaluate campaign performance, recommend adjustments, and identify when to launch, pause, or retire initiatives based on measurable outcomes.

1. Problem Solver: You proactively identify and address challenges in digital marketing campaigns. Whether it’s troubleshooting issues with marketing tools or finding creative solutions to improve campaign performance, you’re quick to act and take ownership.

1. Process Optimizer: You thrive on refining and documenting processes, ensuring projects run smoothly and efficiently. You clearly outline roles, responsibilities, and timelines for cross-team collaboration.

1. Campaign Manager: You excel at executing, managing, and optimizing email marketing campaigns, ensuring alignment with organizational goals and customer needs.

1. Brand Advocate: You ensure brand integrity and consistency across digital channels and platforms. You enjoy ensuring colleagues and vendors have easy access to branded templates and materials.

1. Sustainability-minded: You’re committed to fighting climate change and excited about using your skills to support MCE’s mission.

Minimum Qualifications

Required Skills & Certifications

1. Salesforce Marketing Cloud Email Specialist.
2. Working with diverse communities.
3. Clear and professional verbal and written communication skills for alignment among staff, vendors, and stakeholders.
4. Ability to attend virtual meetings earlier than standard business hours with vendors in other time zones. MCE standard working hours 9:00 am - 5:00 pm (PT).

Education & Experience

1. Education and experience equivalent to a Bachelor's Degree in computer science, marketing, or a related field.
2. Five (5) years of digital marketing campaign reporting, optimization and strategy, email distribution, and cross-team collaboration.
3. Five (5) years of demonstrated solutioning experience in Salesforce Marketing Cloud.

Application Process

As a part of the application process, all candidates must submit the following:

1. Resume
2. Work samples of previous campaign reports, dashboards, process documents, emails, or other relevant assets with a description of your role and responsibilities.
3. Include a link on your resume to work samples or to a portfolio
4. Answers to all the applicable questions within the application.

As we narrow to our top applicants, candidates may participate in an initial call, cross-team panel interview, and/or executive interview. An additional skills assessment may be requested. Initial calls will be scheduled when a qualified candidate pool has been identified. MCE reserves the right to close the recruitment at any time.

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