Sr Marketing Operations Specialist
at Vista Higher Learning

WHO ARE YOU?  You are a Marketing Operations Specialist with excellent communication skills, a keen eye for the details and the ability to manage multiple initiatives simultaneously. You have a strategic approach, analytical mindset and a passion for optimizing marketing processes.

WHO ARE WE? We are passionate, innovative, lifelong learners, and creative thinkers working to develop culturally authentic language learning products for K-12 schools and universities.  

WHAT IS THIS ROLE ABOUT? As our new Senior Marketing Operations Specialist, you will play a key role in driving advanced analytics, cross-functional collaboration and partnership with internal teams. You will ensure execution of data-driven strategies that optimize marketing campaigns, enhance sales enablement, and ensure efficient and optimized operation of marketing technology to reach the company’s goals.  

IN THIS ROLE YOU WILL:  

1. Lead the alignment of marketing technology with organizational goals, ensuring systems (e.g., Marketo, Salesforce, and Zoom) are optimized for growth and scalability.
2. Oversee both current and future software and process integrations. 
3. Partner with product, sales, and operations teams to ensure full integration of marketing operations best-practices across business functions, driving cohesive campaigns and supporting sales enablement efforts. 
4. Design and implement advanced analytics frameworks and dashboards that empower the marketing team to track, measure, and optimize performance effectively. 
5. Translate complex data into actionable insights, guiding marketing strategies and decisions to ensure efforts are targeted, effective, and aligned with business objectives. 
6. Develop and implement scalable processes to support company growth, with a focus on automation, workflow optimization, AI, and seamless execution of marketing strategies.
7. Oversee data integration across platforms to enable advanced analytics and maximize ROI. 
8. Develop and refine audience segmentation strategies, including lifecycle stages and personas, to enhance customer journeys and drive pipeline growth. 
9. Regularly conduct customer journey mapping exercises to identify process gaps, optimize campaigns, engagements, and reporting.
10. Implement improvements to boost engagement, conversions, and performance.
11. Create effective sales enablement content and training materials to support sales teams with relevant tools and knowledge for customer engagement. 
12. Work with key stakeholders during the planning, content creation, and launch phases to create a marketing automation roadmap for success. 
13. Monitor, analyze, and report on campaign performance and ROI. Build and manage centralized dashboards for real-time reporting that provide stakeholders with easy access to key performance data. 
14. Standardize and simplify campaign design across systems for efficient building and deployment by marketing and cross-functional teams
15. Activate and manage external agency and contractor resources as needed to support campaign initiatives and operations. 
16. Other duties as assigned. 

YOU MUST HAVE (MINIMUM REQUIRED SKILLS & EXPERIENCE) 

1. Bachelor’s degree. 
2. 5+ years of marketing experience, with a strong focus on marketing operations and automation, including campaign development, execution, and performance measurement. 
3. 3+ years of experience in Marketo or similar system (Salesforce Marketing Cloud, Hubspot, Pardot, etc.) creating and managing campaigns, managing integrations, optimizing automation tools, dynamic content, and troubleshooting.  
4. Well-developed skills in Salesforce or similar relevant CRM, including delivering reports, maintaining dashboard, managing campaigns and customer data hygiene. 
5. Proven and documented experience leveraging native reporting tools in these platforms by creating reports and dashboards that communicate performance to various stakeholder groups. 
6. Proven marketing program management skills and capability to build and deploy effective marketing programs that manage the flow of data, various customer journeys, product GTMs, and integrations within platforms. 
7. Experience prioritizing and managing cross-functional priorities and resources; analyzing marketing performance, defining KPIs and ROI benchmarks, and delivering data-driven insights to consistently align with broader organizational goals. 
8. Strong proficiency with using AI tools for organization, project management, workflow optimization, and insights across a variety of AI tools. 
9. Strong proficiency in using standard office software (e.g., Microsoft Office, Google Workspace) and navigating digital tools for communication and productivity. 
10. Willingness to travel up to 10% of the time to sales meetings, conferences and customer meetings as required. 

IDEAL IF YOU HAVE or ARE (PREFERRED SKILLS & EXPERIENCE) 

1. Experience within the edtech, education, publishing or similar industry.

LOCATION: Remote/Boston-Hybrid  

Position requires current residence within close proximity to our Boston, MA office location and willingness to work a Hybrid schedule with Tuesdays and Thursdays required in-office minimum. Relocation assistance is not available for this role.

SALARY: $80k-85k salary range

This position is salaried and is eligible for an annual incentive based on employee and organizational performance.