Director of AI Workflow and Brokerage Systems
at Peranich Huffman Net Lease Group

Title: Director of AI Workflow and Brokerage Systems

Location: Dallas-Fort Worth, TX (on-site, Texas office)

Employment type: Full-time, W-2 from day one

Pay range: $135,000 to $165,000

The first 90 days: Introductory period at the posted pay. At day 90 we decide whether employment continues. That decision is mutual. Group health is included and follows the plan's normal waiting period.

We are a commercial real estate brokerage firm operating nationwide. You'll design workflows and systems, and then build them. This role owns how work moves through the company: Salesforce, data, marketing production, and AI. Commercial real estate can be learned here.

The point of the job is that data and work move cleanly, people can stay in Salesforce, and listings still ship. Custom software and durable integrations are how that happens. When the work is in the right place, the extra tools fall away. That shorter stack is the result, not the assignment.

Two Facets, One Job

Facet 1: Salesforce and AI

You'll own this work. The core of the job is to design and implement the next version: data feeds, matching rules, Flow and other automation, integrations, and AI in the UI so the team works in the org and the extra tools fall away.

You'll need ample experience in coding agents such as Cursor, Claude Code, or Codex, used on real files and real systems, inside a real project. ChatGPT or Claude in a browser, used only as a chat window, is not enough.

Salesforce admin is part of the job because you run the org yourself. That means objects, fields, validation, permissions, and Flow that can handle branching logic and variables. A click-only admin background, with no design and no build, is not this role.

You'll need working experience with git, Google Cloud Storage (GCS) or similar object storage, and APIs used to create data handshakes between systems. The job is durable integrations, not one-off exports.

Examples of the work:

1. Stand up a feed of ownership and contact data into Salesforce. AI compares sources with robust matching, looks for two sources that corroborate, and only then writes the fields.
2. Use existing Salesforce email as context when drafting further correspondence, and integrate Zoom Phone so call context lives on the record. Email is already connected. Zoom Phone is not, and that build is part of the job.

Facet 2: Marketing

You'll run the day-to-day marketing workflows, but a core part of the job is to design and implement a successor that is simpler for the team and stronger underneath. A deal still needs an offering memorandum, a SendGrid blast, and a post on Crexi and LoopNet. Listings still have to ship during the rebuild.

Salesforce and Dropbox are the source. From there the shop still produces the OM (InDesign templates today, more AI-assisted later), the blast, the marketplace post, and the site update. Today that also uses make.com, WebMerge, Batch Data, Apify, Render, Adobe, and the website. The resume does not need every tool listed here. What is required is keeping today's process working and designing what it should become, including custom software we already run on Replit for documents and workflow.

Across both facets, about 60% of the time keeps today's paths working, and about 40% designs and ships the next ones. That split gets revisited at six months.

Responsibilities

1. Map, fix, and own workflows across Salesforce, files, email, and marketplaces
2. Administer Salesforce and build in Flow, including branching logic that changes with variables
3. Use Salesforce CLI for exports, queries, and careful upserts. If Salesforce CLI (sf) is new, it is expected within the first two weeks
4. Write practical SQL when the answer lives in a table
5. Use git, GCS or similar object storage, and APIs to move data between systems
6. Build with AI agents (Cursor, Claude Code, Codex, or the same class of tool) as the default, including small changes in our Replit apps
7. Keep listings shipping: OM out, blast out, Crexi and LoopNet up, files in the right Dropbox folder
8. InDesign is a plus. Running existing templates is enough. This is not a designer role

A Good Fit

1. Resourceful. Fixes the workflow, the folder, or the org before asking for a new tool
2. About 3 to 5 years of systems, integrations, or workflow work that can be shown, including something designed and shipped, not only a deck or an admin ticket queue
3. Ample hands-on experience with Cursor, Claude Code, Codex, or the same class of tool, on real projects
4. Has designed a workflow or integration and shipped it, including the rules for when data is written and when it is held
5. Runs Salesforce hands-on, including Flow and Salesforce CLI
6. Experience with git, GCS or similar, and APIs for system-to-system data handshakes
7. Can write a SELECT and a safe UPDATE, and does not write to production cold
8. No commercial real estate background is fine

Not a Fit

1. AI experience is only ChatGPT or Claude in a browser, with no work in an agent or a project
2. Wants to train models, or wants a large team and a perfect ticket queue
3. Knows Salesforce only as clicks and does not want a terminal or Flow
4. Has never used git, an API, or object storage, and does not want to
5. Wants to design brand all day, or will not do production work
6. Treats "turn off tools" as the project, instead of making the work reliable in Salesforce

How We Hire

A short screen, then W-2 employment. The first 90 days are the evaluation. There is no unpaid exercise and no separate trial rate.

1. Screen (about 30 minutes)

Salesforce Flow and admin experience, how coding agents are used day to day, and a walkthrough of a branching workflow the candidate has actually built.

2. The first 90 days

You start full time, W-2, at the posted pay. Group health follows the plan's normal waiting period. The work is the job: Salesforce, listings, and the next version of the workflows. At day 90 we decide whether employment continues.

We look at whether data and work move cleanly, whether listings still ship, and whether changes are reviewed before they touch production.

How to Apply

Apply with two artifacts:

1. A workflow or system designed end to end
2. Something shipped with Cursor, Claude Code, Codex, or the equivalent

Include links to both (GitHub, Loom walkthrough, screenshots, or a short write-up) in your resume or cover letter.